In this newly converged world, keeping up with what's useful in Web 2.0 for marketeers, the realities of service-oriented architecture for IT professionals and what's likely to be the next big flash in the pan for consumers and businesses alike is almost like being a modern-day soothsayer for journalists, analysts and customers. Who knew YouTube would be worth £900 million, for example?
What role can PR play in clearing through the jungle? It's a key function in delivering the complete story to stakeholders of all types and distinctions; whether talking to the media, analysts or bloggers and maintaining interest and feedback over time to develop reputation and context. As the wisdom of crowds takes over, PR remains the single function with the experience and ability to talk with, and manage feedback from, Socialised Media Networks whilst managing and sustaining trust through the organisation's usefulness to these networks.
In this edition of The Insider we take a look at how PR can help give editors and analysts, the information they need from clients in order to make informed decisions and produce useful content for readers. We examine life as a leading analyst in Ovum, through Jessica Figueras, and as an editor of breaking-the-mould, Internet-based publication IT PRO magazine, Chris Green. Both roles have very different requirements and are in industries that still have a significant influence on purchasers decisions.
We hope that you will enjoy this edition. If you have any comments or additional thoughts, please do not hesitate to contact us as we're always happy to have your feedback.
Articles featured in this edition (click on title to view):
+ Justin Hayward - An introduction to socialised media
+ Q&A with Chris Green - Editor of IT PRO
+ Q&A with Jessica Figueras -
Analyst at Ovum
